You may have the most convincing science behind your medication and yet be a total commercial failure. Developing a strong marketing plan is one of the most important components of successfully launching a pharmaceutical product into the market.
In addition to estimating your patient population or market size, you must also recognize your profit margin to value ratio, any off-label uses, aspects related to access, market share, and payer models. Developing a cohesive plan that incorporates all of these considerations will significantly increase your opportunities for financial success. Although there is considerable doubt about monetization, it is not impossible.