Medico-Marketing is a practice of information exchange between a medication maker and a medical doctor, nurse, pharmacist, or with patients themselves. With this interaction, the company's achievements, management, and how they can help customers diagnose and treat a health-related issue.
It remains primarily intended to facilitate the completion of a purchase transaction. On the other hand, persuasion procedures need to be thought out carefully since the substance may be harmful if utilized incorrectly.
According to the World Health Organization, Pharmaceutical marketing campaigns may suggest informational and persuasive actions carried out by drug makers and distributors to influence pharmaceuticals' prescription, supply, procurement, or use.