WHAT IS MEDICO MARKETING?

Medico-Marketing is a practice of information exchange between a medication maker and a medical doctor, nurse, pharmacist, or with patients themselves. With this interaction, the company's achievements, management, and how they can help customers diagnose and treat a health-related issue.

It remains primarily intended to facilitate the completion of a purchase transaction. On the other hand, persuasion procedures need to be thought out carefully since the substance may be harmful if utilized incorrectly.

According to the World Health Organization, Pharmaceutical marketing campaigns may suggest informational and persuasive actions carried out by drug makers and distributors to influence pharmaceuticals' prescription, supply, procurement, or use.

Medical Marketing's success remains predetermined by the marketing strategies and plans that are used. Setting objectives, identifying a target market, devising a strategy to achieve the goal. Also, regularly evaluating the marketing strategy to determine progress is an essential component of effective marketing management.

The marketing tactics used by pharmaceutical firms may get divided into two categories:

Push Marketing Strategies and
Pull Marketing Strategies
- Using promotional materials such as detailing, medical meetings, conferences. With medication samples, journal advertising, and journal articles, the push stream approach seeks to influence prescription behaviour by persuasion decision-makers (physicians).
- The dissemination of information about medications to doctors is essential. Also, pharmaceutical firms make significant use of advertisements to increase the visibility of their goods. Mostly done on the market.
- It is vital that ads' information suggests good quality and should not include inaccuracies or overstatements.
- Advertisements that exaggerate the benefits of medications while downplaying the dangers of such drugs may have believable adverse effects.

WHY CHOOSE DEZIN?

Medico Marketing is critical in bridging the gap between pharmaceutical firms and a broad customer base. Henceforth, including healthcare professionals (HCPs), patients, and sales teams in the always-changing regulatory environment of medicines. Also, medical devices and others life-sciences goods. One of its main goals is to raise consumer knowledge regarding the availability, safety, effectiveness, risks. This gets supported with proper methods for utilizing any particular medication or technology to the greatest extent possible.

In addition to assisting you in developing and enhancing your company's brand image and equity, our specifically selected team at Dezin can help you with product launches and produce impartial, evidence-based, high-quality content for promotional materials. Our medico-marketing team also specializes in trans-creating and translating marketing materials. They do it with high accuracy and cultural sensitivity to satisfy the growing needs of non-English speaking areas. Dezin believes in providing comprehensive medico marketing solutions to assist you in establishing your brand. This includes starting with formulating goals, identifying a target market, developing a plan to achieve the goal, and analyzing marketing strategy at regular intervals to assess progress.

Dezin believes in providing comprehensive medico marketing solutions to assist you in establishing your brand. This includes starting with formulating goals, identifying a target market, developing a plan to achieve the goal, and analyzing marketing strategy at regular intervals to assess progress.

What We Have to Offer

The pharmaceutical and medical device industries are currently ripe for marketing innovation. There are tremendous possibilities for manufacturing firms to differentiate themselves from the competition. By developing cost-effective and innovative marketing campaigns, our carefully curated Medico Marketing team at Dezin can assist you in achieving strong branding right from conception to implementation. It allows you to gain a significant advantage over your competitors. That, too, within a significantly shorter turnaround time.

Literature should remain left behind (LBL)

In collaboration with you, our expert team of medical writers, editors, and graphic designers will assist in the development process. This is initiated with distinctive LBLs that incorporate key scientific messages, evidence-based trial/study information, and out-of-the-box visualizations. These are in line with your brand positioning and strategic intent.

Product Specifications (also known as product monographs) signify detailed descriptions of a product.

Generally speaking, a Product Monograph refers to a scientific document on a drug product that contains appropriate information regarding the name of the drug—also, indications for its use, therapeutic use, mechanism of action, and other drug-specific details. A Product Monograph can get noticed on the FDA website. With unique knowledge and experience in developing high-quality medical education deliverables, our staff will help you set clear, concise, and trustworthy product monographs that adhere to specified standards.

Kits for Patient Education

Patients are no longer simply passive receivers of prescriptions. Still, they are now expected to actively make educated choices regarding medical treatment alternatives with our patient education kits, containing e-Learning Modules. Surveys, promotional videos, workshop slide decks, and pamphlets can also help you deliver accurate and trustworthy information. This allows your end-users while also helping you establish a stronger connection with your target audience.

Additional Deliverables

In addition to creating tailored medical and educational materials, our team can create infographics. Along with that, iPad-based activities, research paper slide decks, and FAQs by defining your brand's strategic imperatives and positioning also get designed over here.

Why Choose Dezin?

Wide-ranging industry knowledge and experience gathered from pharmaceutical and medical device firms helps a lot. It also assists contract research organizations (CROs), service providers, and academic institutions.
Expertise in medical and scientific material is needed. It should include technical, editorial, visual-aid and quality control evaluations. These needs can get precisely aligned with medical and scientific content.
In terms of content, format and structure must be completely compatible. It should remain at par with the regulatory or other stated standards and codes of marketing practices.
Non-Disclosure Agreement (NDA) to secure data confidentiality of information at the beginning of a project.

Medico-marketing and medical-writing services are available.

Dezin contributes to the management of goods throughout their lifecycle. We begin by analyzing the product portfolio and identifying the most appropriate product for the situation.
Developing the most suitable medical communication strategy, educating employees, and ensuring a successful product launch are essential tasks.
The organization of medical events such as advisory board meetings, CMEs, RTCs, and conferences may occur both before and after introducing a product. In addition, we assist expert activities.
This we do from beginning to finish, such as the International Speaker program and the organizing of the satellite symposia.
We have specialists in medical writing working with us daily. This group of specialists has many papers and book chapters to their credit. They also serve as reviewers for several well-regarded periodicals.
Our writing services include product monographs, patient information booklets, medical content for websites, newspaper/print media pieces, and other similar projects. We also create and publish original content.
In addition to this, we assist with developing clinical research protocols, data analysis, and preparing clinical study reports.

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Medico Marketing